The Corporate Purpose Roadmap®
BUILDING AUTHENTIC PURPOSE-DRIVEN ORGANIZATIONS
METHODOLOGY FOR THE CONSTRUCTION, IMPLEMENTATION, AND ACTIVATION OF THE CORPORATE PURPOSE
The Corporate Purpose Roadmap® includes the steps that every organization must follow in creating, implementing, and activating the purpose. It is relevant, differential, and authentic and permeates all the actions, decisions, and points of contact of an organization with its stakeholders.
THE CORPORATE PURPOSE ROADMAP® PHASES
These are the 5 key steps for the creation, implementation and activation of the corporate purpose:
Conviction
Discovery and construction
Activation and implementation
Communication
Measurement and monitoring
ABOUT
Superunion
Superunion is a global brand consultancy of the WPP group specialized in the creation, activation, and optimization of a brand. By bringing a unique combination of skills to put strategy and creativity at the service of business objectives. It has a network of 750 people in 15 countries and with global clients such as Vodafone, BBVA, Cepsa, WiZink, Iberia, Airbus, Bank of America, Merrill Lynch, Colgate-Palmolive, Dell, Deloitte, Diageo, FIFA, Ford, Heineken, IAG, Land Rover, Nestlé, Pfizer, Prudential or Tesco.
Corporate Excellence - Centre for Reputation Leadership
Corporate Excellence – Centre for Reputation Leadership is a business foundation created by large companies to professionalize the integrated and comprehensive management of intangibles (including reputation, communication, brand, etc.) as strategic resources that guide and build value for companies worldwide. Pursuing this purpose, it has established itself as a think tank that generates knowledge and applied innovation aimed at professionals in these fields, and encourages them to create excellent organizations that lead by reputation: Leading by reputation
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